THE FAIRY TALE
A little story behind who we are. This brand has merged at the same time Covid hit us right in the face. We all knew we would be in lockdown, but for how long?
We first hopped on our bike and jumped around the house trying to land some weird spins and stuff. That same night, one of our friends texted us and said: dude, you have to check out the Mountain Bike Movie: The Moment on Redbull TV. We did. One week later, Ride Raw was born.
Okay, but we want to know more about your inspiration!!! Hold on, I'm coming. There was something about that movie that ground us to the roots of mountain biking. When everything was gnarlier; bikes were rigid AF and there were basically no trails. These guys didn't have some technical gear at all, it was cotton, skate shoes and that's it.
At that time, mountain bike was seen as a bum sport, a little bit like motocross. We quickly found out that there was something incredible about being disturbing, in the sense that people were looking at us as if we were criminals just because we didn't wear technical gear and did not ride the latest bikes.
That is what Ride Raw is all about; disturbing, making fun of standards, and being outside the box. When riding we were always wearing a cotton shirt, jeans, and skate shoes as if we were just passing through the trails after work. (Wow guess what, it occurred that I have my bike in the back of my truck...) Our brand goal is clear: you don't need to be on the latest trends to be able to shred like an absolute beast, you just need to be yourself on your bike. We don't take ourselves seriously, we are casual people who loves the ride.
Our designs reflect who we are as riders and as a fun-having brand. Welcome to our universe, you wacko. We will leave you on our cute motto: Don't fit in that damn mold, ride what you want to ride, with the bike you want to ride in the clothes you want to wear.